Concept Zero
Paris · Batch 001Batch 001 · Limited · Paris · 2024
The Premise
In a market of excess,
we asked a single question:
what remains when everything
superfluous is removed?
CONCEPT ZERO is not a product. It is a position. A deliberate refusal of the familiar — of sweetness, of warmth, of comfort. What emerges is something more honest. Something that smells of air, of skin, of time.
The Edition
Three commitments that define every decision — from sourcing to shipping.
Every ingredient that does not serve the concept is removed. We add nothing for the sake of tradition, trend, or commercial safety. The result is a fragrance with fewer than 20 components.
Every material, its origin, its supplier, and its concentration is published. We have no trade secrets because we have nothing to hide. The formula is the product.
We do not restock. Each batch is final. This is not a marketing tactic — it is a structural refusal of the extractive model. When Batch 001 is gone, it is gone entirely.
"The most luxurious thing a fragrance can offer in this era is the courage to smell like nothing recognisable."
— Concept Zero Atelier, Paris 2024
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